The Jieli Publishing House Brand Strategy Analysis

Jieli Publishing House, founded in1990, is specialized in juvenile books published bypublishing houses. It always adhere to the " wonderful world readers feel China, with theworld so that Chinese readers to read " the publication philosophy, adhere to contentdevelopment, expanding business scale, market-oriented development strategies, towardsthe rapid development of enterprises. At the same time, adhere to the reader-oriented,serving the readers, continue to produce products that meet the public demand for new booksto meet the various ages of the children to read a variety of needs.Its success is multifaceted, Jieli Publishing House inseparable from the efforts of allemployees, without government support and help, inseparable Press innovative leadershipand tireless efforts, inseparable from the readers of support and trust. With Jieli PublishingHouse series of institutional reforms, with the corresponding innovative measuresimplemented to deepen internal reform mechanisms, win more talent and author, focusing onstaff training, books emphasize the fine, and then go out bringing in pursuit cooperation, thepursuit of excellence.This article contains the contents of two aspects, one based on the status of the relaypublished in book publishing and publishing case studies to analyze the one hand, its brandstrategy. Jieli Publishing House this article to research achievements in brand strategy throughcontent analysis, comparative analysis, case studies and other methods.