The Research Of Audience Subject And Audience Discourse

Along with our country economy unceasing prosperity, people’s demand for the spiritual life is more and more intense, the height of the development of the masses into a carnival of entertainment era. The further development of mass media and the audience, the demand for the entertainment of TV programs that TV variety show in a new way of art in public view. Under the background of the era of big variety show on TV has experienced its own transformation, all kinds of TV variety shows emerge in endlessly, and in a sweeping trend into people’s life, become an indispensable part in people’s life. China’s television variety show has experienced decades of development, gradually appear in a mature and stable attitude. On the one hand, TV variety extension of the audience, enrich people’s spiritual world; On the other hand, TV variety show in China is faced with unprecedented challenges.This article to study the cultural studies and audience as the breakthrough point, first of all, the overview of the history of Chinese television variety show, mainly acting class bud, to give priority to the development of entertainment, game height is given priority to with reality, educational classes. And a representative of the variety show excellent, such as "happy camp","Chinese good voice" good show the audience reacted strongly. Reached the variety show in China’s present situation, from the development of China’s television variety show, the audience of subjectivity generally experienced a loss of main body, preliminary establishment, development and the phase of ascension. Is pointed out that the competition status of flowers, for the audience to become a new variety shows the key competition, only ratings supreme management idea let domestic TV variety shows, entertainment programs on the audience care also presents the tendency of growing by leaps and bounds, the audience is not only show the receiver, but also show the respondents, participants and dominant. The spread of the British scholar Stuart hall in the encoding/decoding is firstly put forward the audience interpretation has made good television message may appear when the three position, he referred to as the "three hypothetical decoder position:" dominates-hegemony "stance," consultative "position and" adversary "position, this model focuses on the words of the micro process of decoding. The hall of this way of thinking for us to study China’s television variety show audience research has good guidance for reference. The current our country the development of the TV variety shows and TV producers, and the receiver has the close relation, as the recipient’s audience problem has become a topic of common concern to the researchers.TV entertainment programs is the most active in the television program type, the most can reflect the discourse of viewers on television in China. This thesis embarks from the case in the form of television variety show, theory with practice, discusses the program audience discourse in the presentation, so very broad impact on some TV variety shows, fully understand the existing state of audience, conducive to the healthy and benign development of our country’s television variety show. From acting class by variety show reality show stage, each stage of the audience say changing, the audience by the silence of the passive state, gradually transition to have some voice. This is television disseminator delegating voice appropriate to the audience, the audience can be a good contact with the media and enjoy the benefits of media. TV variety shows to reality development stage, the audience discourse by using gradually and meet, all kinds of television variety show with a mature attitude to present in front of the audience. Hands of discourse of the present method has a certain influence on television variety show, the difference is the result of the interaction that TV program development in the direction of more standardization and humanization. Finally came to the conclusion:China’s television variety show is in the center of "audience" in the true sense of time, also is worth deep exploration. In today’s opportunities and challenges, only full attention to the spiritual needs of audience, insist on innovation and the common road, to create a new world of China’s television variety show.