The Present Condition And The Plan Of The Chinese Television Variety Show

90's in 20 centuries, the television program system of China head for gradually matureand perfect, the television program of various type competes to also turn worse gradually, butin the current Chinese television program 14 types, the variety show row at the fourth, in thiskind of competition structure and form, the variety show faces a huge challenge and thepressure.This thesis carries on investigating completely since 90's in 20 centuries to thedevelopment process,market structure and form,existent problem of the Chinese televisionvariety show and the trend of the development;Did the sorting and the critique of the systemto the current television variety show:Include the standpoint,plan's social influence towardChinese television variety show and the plan process of tally up its brand effect in a fewproblems should consider, has one of the variety show of influence most to the domestic ofnow in the meantime of 《super female voice 》carry on individual cases analysis, tally up aChinese television variety show finally in the future the trend estimate of several years.This thesis structure is as follows:Chapter 1 :concerning Chinese television variety show of present condition Chien theory1.1 Chinese television variety show research background1.2 present condition of the Chinese television variety showsChapter 2 :concerning the Chinese television variety show brand effect of standpoint2.1 seek a quasi-variety show to sell to order2.2 The audience satisfaction of the variety show2.3 The market share of the variety show2.4 advertisement of the variety shows throw in quantityChapter 3 :concerning plan for the social influence of the Chinese television variety show3.1 variety shows plan of put forward3.2 plans for the social influence of the variety showChapter 4 :concerning the Chinese television variety show plan each case of method analyze4.1 <>of individual cases analysis4.2 In the television variety show plan process of what time thinkingChapter 5 :concerning Chinese television variety show of trend estimate5.1 The variety show will continue to walk the civilian turn route5.2 The variety show should insist the dissemination principle of the localization andgrouping5.3 The variety show pays attention to be suffused with amusement to turn5.4 The amusement turn:Isn't unique direction of the variety show with the end road...