A Study On The Re-communication Of Micro-blog News

Along with the era of micro-blog arrival, micro-blog has become theconcentration of public praise dissemination of TV programs. This essayfocuses on the spreading of word-of-mouth, combined with relevant literaturesin the spreading of mouth reputation, communication theory and TV programplanning. This essay takes the TV debate program Oriental Studio for anexample, uses the method of content, example and data analysis andresearches the influence on news evaluation re-communication will ofmicro-blog users centred on five independent variables, namely,communicator credibility, program stimulating point, personal experiences ofnews disseminators, news tendency and news structure. The conclusion is asfollows.1．Find the re-communication system of micro-blog news. Research showsthat re-communication of micro-blog news is positively correlated withcommunicator credibility, program stimulating point, personal experiences ofnews disseminators, news tendency and news structure. To be more specific,(1)In the research of communicator credibility, the higher of the level ofmicro-blog publishers, the stronger willing will the micro-blog users have tore-communicate. Information researchers, namely, the grass roots are mainre-communicators of micro-blog news while authenticate users are theabsolute authority of information communication.(2)During the programstimulating point, those blogs which emphasizes more on the suspense oftopics, guest combinations and broadcasting time will attract more willing ofre-communication.(3) Personal experiences of news disseminators only boostthe repost of micro-blog news and have no effect on the emergence of comments. People rely more on public media to disseminate indirectexperiential information. However, direct experiential information attracts morere-communication willings than the indirect one.(4)In the structure ofmicro-blog news, the contents will play an active role on re-communication ofmicro-blog news if add pictures, videos or tiny urls-links to characters.2．The influences of program factors on the re-communicarion of micro-blognews. By analysizing the program orientation, suspense of topics, guestcombination, anchorman orientation, broadcasting time and visual packing ofthe relevant micro-blogs of Oriental Studio, it can be found that informationwhich is controversial, intuitive and informative can attract more willing tore-communicate. Controversial information promote people’s attention onnews, intuitive information advance people’s credibility and informative newselevate people’s degree of goodwill.3．Put forward a new train of thought of content construction and evaluation ofTV program ratings. To sum up, this essay raises some specific advice ontopic planning and content innovation, such as corresponding to society, scenefeeling, conflicting conversation atmosphere, aggressive guests and using theamount of public praise of social media such as micro-blog as the complementof audience retention.