Sociological Analysis On Public Opinion Of Group Events

In the globalization today, the Internet has created a new platform for the public discourse, the popularity of the network as the characteristic of the arrival of the "microphone" era, to some extent changed the traditional administrative pattern, the network is gradually shaping the public state of "being digital". Network, has increasingly become the convenient channel for the public to express their views, elaborate opinions or release emotional, provides a good breeding hotbed for network of public opinion. China in transition, to some extent, has entered the "interests of the game era", various social contradictions polymerization, accompanied by the development of the Internet, the network-induced, derived intervention group events is endless. Rise "network society" for the study of sociology provides a new "Archimedean point."From the perspective of the sociology of departure, Select "Hangzhou drag racing case" analysis as the primary case, combined with the frequent occurrence of mass incidents in recent years, The use of literature research, process-event Analysis, Focus on four aspects,The first part, mass incidents Network of Public Opinion and Modern Social Change. First describes the rise of ’network society’ and the diverse discourse of words expression.then, analysis of the social impact of the mass incidents Internet public opinion. The second part, combined sociologist Anthony Giddens’ Structuration Theory, from the dynamic theory perspective, Select "5.7 Hangzhou drag racing case" as a study case, detailed analysis of the social process of mass incidents and network of public opinion. The third parts, from the microscopic point, research the stakeholder group and the key influence factors in mass incidents Internet public opinion. The fourth part,the grooming mechanism of mass incidents Internet public and some thinking about sociological.