Research On The Government Credibility In We-media Age

With the rising of the platform of we-media, which represented by micro blogand micro letter, people’s lifestyle is undergoing tremendous changes, and they haveentered the era of we-media. As the most extensive and most profound influence oncitizens’ lives, the government is being tested in the coming of we-media age.Government has never like today, with its intentions and behaviors completelyexposed to public scrutiny. By the we-media tools which including micro blog andmicro letter, the public can speak out their views and comments on a particular viewof political events and news at anytime and anywhere. That’s why some social hotpotsin a very short period of time suddenly become the focus of public opinion. Once thegovernment can’t handle the network public opinion crisis very well, it will causepublic’s discontent and doubt, which constantly threaten the government’s credibility.The government’s credibility, as the dominant index to measure the publicsatisfaction and trust to the government, is of great significance to maintain thegovernment legitimacy, and consolidate the government rule. Under the backgroundof we-media age, the government’s credibility faces various of challenges: thespreading rumors of network, the disorder information released and some inducedadverse of opinion leaders...etc. All of these will cause downturn of the public againstthe government’s satisfaction and trust, torture and the governments’ honesty,dissatisfy with public products the government provided and so on, and furtherserious damage to the government solid credibility. The reasons that weaken thegovernment credibility are various, in terms of the government itself, which includesthe lagging of transformation of the government’s governing idea, the untimelygovernment information publicity, the frequent official corruption and theinexperienced uses of media tools technology. As to the media environment, thedisorder network, the distortion of information dissemination, and the low level ofpublic participation in government and political affairs will also be lethal for thegovernment credibility. In the face of the weakening government credibility, it is high time that wereconstructed government credibility under the development of we-media age. On theone hand, the government should keep up with the development of the time, andfurther strengthen its self-building. First of all, the government should renew the ideaof administration, and turn passive towards active; secondly, it should promote thepublicity of the government information, and win the initiative network publicopinion; what’s more, the effective way is to build the government officialsaccountability mechanism, and perfect power supervision and restraint mechanism;and finally, by making use of the media tools, the government should improve thenetwork service ability. On the other hand, it must strengthen the network supervision,and strengthen the construction of Internet itself. The first thing is strengthen thenetwork supervision, which can create a healthy network environment to participatein government and political affairs; and it is also important to strengthen theconstruction of Internet users themselves in order to foster healthy network culture.