Research On The Chinese Government Credibility Ascension Pathes Under The Influence Of Microblog

In 《 The twelfth five-year plan for national economic and social development program》,there are some measures on how to speed up the construction of social credit system was proposed. How to accelerate the government integrity, business integrity, the integrity, the judicial construction, the construction of the government credibility is an important content of government credit. Contemporary China is in the key stage of reform, transformation of the contradictions and problems caused by the more obvious and intensifies, political and economic system reform and social interest integration is faced with new opportunities and challenges. Government has high credibility, can have more calmly address space, reduce administrative costs, improve the efficiency of governance. Weibo is one of the hot spots of weibo comments forwarded can in a short period of time across the country, involving group number up to do. Weibo has its own influence and power, exerts a subtle influence on people’s thought and life. Weibo as the public expressing their ideas is an important channel, also is the government view, understand the importance of public opinion platform. Weibo as a kind of new communication tools, has its own advantages, and a challenge for us. Information release speed, but false information is difficult to discern; A huge amount of information, but the fragmentation distribution, need to spend time integration; Only to express, but easy to stimulate the negative emotions. Our understanding of the Internet and the use of perfecting, similarly, we also should better understanding and use of weibo. How can we use weibo more reasonable to raise the credibility is our government faces the important challenge,this is also this paper discuss the most important issues.Based on the popular microblogging under the special background, through the discussion of weibo and the government credibility, analyzing the status quo of the government credibility due to the impact of microblogging, puts forward ways to improve the credibility, contribute to the good operation of microblogging platform, build system of perfect rumours, give play to the role of the public political participation and supervision, enhance the legitimacy of the government system, improve the public’s satisfaction, promote our government credibility construction, enhance the government credibility, build a harmonious society has important significance. As well as improve the governing idea of local government, formulate and implement the right policies to provide certain reference. In the introduction part, this article introduced how to reasonable use weibo to promote the credibility of the research background, research purpose and meaning, introduces the relevant research both at home and abroad, and summarizes the related theory,research methods and ideas. Then, the second part of an overview of the government credibility, firstly introduces the connotation of the government credibility, the next is to introduce the meaning of enhance the government credibility, finally this paper expounds the development history of the government’s credibility. The third part analyzes the microblog influence to the credibility of our government, including the definition, development and characteristics of microblog overview, elaborated weibo both positive and negative influence of the government credibility is analyzed. The fourth part mainly analyzes the weibo under the influence of the present situation of our government credibility and weakening of the reasons. To solve these problems and reasons, and puts forward the weibo under the influence of our country government credibility path of ascension. The first is cultivate professionals, the second is improve the administrative personnel quality, the third is online collaboration, the fourth is increase the degree of government information publicity, the fifth is increase the integration with other media.