Research On The Development Of Chinese TV Programmes Host Group Phenomenon

Presided over the group is a fresh word for the television industry, most of theaudience for the host is already very familiar with, but mention " presided over thegroup" come, or will hesitate. In fact," presided over the group " is just a form ofchange presenters-chaired the group that is more than three and three presenterscombined under the auspices of their different styles, personality traits,characteristics such as appearance of new forms auspices. Presided over the group" inthe fierce competition in the television industry in homeopathy and health, theemergence of each show is launched on a mission headed over time the TV screen,bustling, and was recognized by many viewers. And build a team hosted a highlyinnovative move, in Hunan TV "Happy Camp" launched after the "happy family " testthe water successfully, various media have followed suit, and began the group in theform of a stall hosted programs, there are many have gained a better viewing effect.However, from2007to the present, presided over the rapid spread of the group,although in the form of major TV, the vast majority use the auspices of the group inthe form of television programs have been out of sight, only a few competitionstrength, has presided over the group to create a successful brand retained, which stillmaintain a strong competitive group remained steady presided Hunan TV’s " happyfamily" and "every day the brothers." This paper describes the auspices of this newform of " presided over the group," Analytical study group chaired featureconstruction principle and the dissemination of results, and then put forward somesuggestions and strategies to explore the long-term development mechanism,"presided over the group " in the form of improved dissemination of results oftelevision programs. Therefore, as a new form of television presenter-chaired thegroup, to adjust for the changing media television media environment. No matterhow fierce the battle of competition in the media, so long as the psychological needsof the audience, and adjust programming strategy, you can still get a good spread of results. It should be noted that this form of TV host group still needs to advanceresearch, to find suitable soil its development.