Study On The Convergence Of Newspapers And Network In The View Of Media Ecology

With the development of the new technology, the Internet, mobile phone and other new medias continue to emerge.Mobile phone newspaper, micro-blog, Micro message and two-dimensional code platform are becoming increasingly widespread,so the traditional media have a great impact.In this situation, the traditional media and the new media have to explore the new way to communicate, product and manage information for surviving. With the development of media integration, newspapers and network convergence has become the inevitable choice for survival and transformation of traditional media, traditional media and new media from competition to cooperation and win-win situation, and finally taked to the fusion development road.Guangxi daily media group owns seven newspapers, three magazines, in addition to web sites, mobile phone newspaper, micro-blog, Micro message platform, and the latest" QR code "business, all these constitute the basis for the newspapers and network convergence. This paper mainly explores the forms of the paper media and the net work new media in the big background of the Media convergence,and to determine their status, characteristics and the combination of the interface in the media system.This paper will ues the theory about the food chain, ecological niche and the biological clock of The media ecology to analyse the newspapers and network integration status of Guangxi daily media group,The food chain and industry chain, value chain shape of the group’s chain of the newspapers and network integration.Explain the current operating status within the group, and through the use of the biological clock of the strategy, questioned on the disappearance of newspapers, applied the ecological niche strategy to reflections on the Media Group’s newspapers and network integration development path.