Newspapers And Network Competition And Integration Strategy

The emergence of the Internet and the development of a major change in the media industry, and accelerate the integration of emerging industry trend.For traditional media,newspapers,the new media on behalf of the web developed quickly.For newspapers,the impact is enormous,not only away from the hands of its readers,more importantly,it seize the market.The main thesis of this essay use the theories of modern media and strategic management,from a strategic level research papers on how to face with the reality and adapt to the trend of development of the media industry,and network integration and competition.First of all,the author analyzed the network's rise to the seriousness of the impact of newspapers,on the overall development of China's newspapers described the status,so as to the difference of perspective,research their respective advantages and shortcomings of the networks and newspapers.Correspond to the advantages of newspapers and network deficiencies,we studied the unique competitive about the content of our newspapers。We put forword that the network and the newspaper must have the path of competition way "more local,more precise,more depth,more public," at the same time establish the authority and credibility,enhanced layout language,highlight the characteristics and develop strengths.This theory focuses on the proposed implementation of the newspapers and network integration of the strategic transformation is the fundamental way out for sustainable development of the Internet Age newspaper.As a result,the author of the times in today's industry trend of economic integration background,we had a theoretical analysis about the newspaper of network integration and implementation of the strategy,pointing out that the integration in the "needs of the audience," and "complementary" and "new media economic growth".Subsequently,the author point out that our newspapers and network integration in the development of research carried out, sort out a number of existing constraints.On this basis,the focus of newspapers and network integration strategy for the implementation of a breakthrough in elaborate and put forward an urgent need to carry out the work in five aspects:First,establish a web-oriented development strategy for the implementation of the integration work of the layout;Second,the increase newspapers Web site input,to ensure that the network division's rapid development;Third,the network reported that integration candevelop the innovation-based competitiveness;Fourth,we gather around the integration of strategic training complex innovation;Fifth,to create integration reported net profit model.The author concluded that newspapers and network integration and competition,is to newspaper enter the Internet Age to find the reason why it is weak.Competition,highlight the characteristics;integration,instead of conflict.Competition is the need for newspapers to survive. Only the integration of traditional media does allow the newspaper to be sustained in the Internet age.Newspaper change the enormous pressure in development of the Internet into an opportunity through the implementation of the network competition and integration strategies,so as to formalize the development pattern which newspaper as a basis,digital and networked content products,value-added information services go hand in hand with the content of the product to achieve win-win interaction with the media network.Only those Measures can provide high-quality, high value-added products for audience in the Internet age,and make newspaper industry reborn or achieve new development of the industry.