The Research Of How To Improve The Quality Of Auto TV Programs

As China’s auto TV programs have sprung up recently, the homogenizatio n of auto TV programs become more and more severe. Meanwhile, it suffers fr om the lack of high-quality TV shows. The effect of spreading and influence ar e not ideal.Based on this situation, using car column of ZTV6as an individual resear ch subject and media and communication as theoretical basis, we randomly col lected testing samples and obtained119effective surveys in2013Hangzhou W est Lake Expo Auto Show. We described and processed the data using descriptive statistics method.Through the study on Car Column of ZTV-6, we analysis the current status of auto TV shows and discovered:how to improve the quality of auto TV programs, how to make the program sustainably spreading and competitive? This is a question worth exploring deeply and is the question of this study.By doing surveys and research, we find several approaches to improve the quality of auto TV programs as following:1. control the position of target audience2. locate the position of columns precisely3. enhance the propagating methods and expand the content and pattern of the programs4. improve the whole level of novelty of the programsFrom the above aspects, this paper interpreted and analyzed the improvement of quality of auto TV programs to help improve the whole level of auto TV programs and provide advices and thoughts of exploring the self-improvement and innovation of auto TV programs.