Use Micro Blogging To Enhance Soft Power

With the continuous development of network technology, networkage gets from the original web age into the present web2.0age. Web2.0age’s the greatest feature is that people can participate in the networkinteraction among social networks. The typical of the social network isMicro blogging.Micro blogging,is shorter from the micro blog. The users canexpress their thoughts in140words, and interact with their fans, whichcan generate a platform that help people exchange information.Microblogging which is born abroad got into our country in2007, which hasseveral years of development, the major Internet companies have theirown micro-blog on-line, and the most frequently, the most users usedSina Micro blogging. With the rapid development of micro-blog, it ischanging our relationships and our social circle.Because of the largenumber and Micro blogging users’s interaction, it can produce a hugeamount of information, so the micro-blog has some value. This article isto describe enterprises use micro blogging to enhance the soft power,reflecting the value of the micro blogging to enterprisedevelopment. Enterprise development is the eternal topic, however, thereare many factors that can affect Enterprise development, soft power isone aspect of them, and we can say soft power is a most important aspectof Enterprise development, and in this article, the author proposes the micro blogging which means as a way can enhance the soft power well,which also shows the value of micro blogging to enterprisedevelopment. The ways to enhance the soft power must be variable, whilethe micro-blog here is just one of them, or a means to assist those means.Firstly, I elaborate the concepts of the micro blogging and soft power. Tounderstand the use of micro blogging to enhance soft power, you shouldfirst understand clearly Micro blogging and soft power clearly. Then,from the five elements of the soft power: corporate culture, brandgoodwill force, the force of social responsibility, corporate innovation,integrated force,author illustrate how to enhance the soft power withmicro blogging, and according to business index system of soft power,author illustrate the effect of the micro blogging to enhance the softpower, and reflects the value of the micro blogging to enhance the softpower. Finally, companies use micro blogging to enhance soft powernowadays, but there are some problems that exist and author give somesuggestion to these problem.With the rise of micro blogging, companies have begun to note thevalue of micro blogging, and some of them have begun to use microblogging to help some aspects of enterprise development. This paperresearch that the enterprise use the micro blogging to enhance the softpower deeply, we hope that it is effective to help enterprise to enhance the soft power.