Brand Management Strategies Of The Economic Observer

After13years of development,13years marketing baptism, the EconomicObserver from2001gradually formed distinct characteristics, and typically became aprofessional financial newspaper especially in catching market and operating brandin China. The article is made up of four parts to research the Brand ManagementStrategies of the Economic Observer, and refer the meaning of the study: The firstpart introduced the Economic Observer entirely from four aspects the backgroundwhen it was born, the concept from the beginning, audience selections and modeoperations. The second chapter is about the Brand Management Strategies of theEconomic Observer. Meanwhile, analyzing seven Strategies from the collecting andediting system and the marketing and advertising system. The third part reflected onthe status of Brand Management, and mainly raised two questions. How to keep thefinancial weekly newspaper alive is the primary question during this period againstby the new media like websites, Microblog, Wechat and so on. Moreover, enlarge theaudience selections or not is also a significant question. After following the researchof the two questions, put forward some feasible suggestions. The EconomicObserver should tightly catch the opportunities of convergence of media, make fulluse of this step and continue to be better and stronger, breakthrough the limit oftechnology, alive in the new time. The conclusion in the fourth part meansrecognized the status, cleared the direction to across the trouble time and to bestronger. For the other financial newspaper use the experience of The EconomicObserver for reference. And last, hope the financial media as to the whole media canbe strong and mature.