《People’s Daily》 Of The "New Generation Of Migrant Workers" Image Construction And Modeling Analysis

At present, there are more than60%of the people living in the countryside. According tosociologists of scientific prediction about urbanization in China, even in2030, the highestpopulation of1.6billion people in our country, the country will still be nearly half of themlive in the countryside. But our mass media have been the focus in the cities, ignore thesituation behind the rural audiences. We usually contact to the medium of the masses in thefixed arrangement, go to the countryside, with eyes and look down to see farmers, farmers notonly rarely become the subject of media coverage, but a few reports of this special groupreflect the farmers really shortcomings and deficiencies, the friends of development forfarmers is limited to the phenomenon of floating table, did not go deep into. Migrant workers,a special conceptChina in nearly four decades of reform and opening up, after a rise, development andstability after the process of migrant workers gradually large, the population has exceeded250million, and the score Cenozoic migrant workers accounted for more than60%. Grown upwith the tide of China’s reform and opening up of the labor force, is also an important force insocialist modernization construction. In the party and government attach great importance tothe rural development at the same time, for the transfer of rural surplus labor force, thesurvival and development status of migrant farmers this group is becoming more and moreattention from society.As the medium of the development and progress of society, the media image of migrantworkers is also in the Angle of view changing as the media."Marginalized", the "vulnerablegroups","criminal","poor" and so on a series of appellation, like a small label stick on themigrant workers, they appear in the public image of the heart are rigid. Such reports ofenvironment not only solve the problem of many migrant workers live, but violated thelegitimate rights and interests of migrant workers themselves, makes the contradictionbetween migrant workers and city increasingly fierce, more conducive to social stability andharmonious.Due to sociological researchers mainly vulnerable groups as a geometric social eventswere analyzed, and rarely involved in the study behavior on the basis of the media. Therefore,reported in the information source, type, theme, news direction, the number of reported theanalysis of many aspects, such as, and personally visited some migrant workers in the work,in order to have a thorough understanding of the real life of migrant workers. Based on thetheory of the relevant literature and research results, in the perspective of media people, basedon the Angle of paying equal attention to quality, practical attitude, the study of the mediaimage of migrant workers, to improve the spread of mass media as light farming mercantilistenvironment, fundamentally improve the farmers.