Research On The Public Intellectual’s Microblog In China

Since the Microblog was born, it has rapidly obtained the attention of the Internetusers with its dimension of convenience and short, snappy text style, and has graduallydeveloped into the birthplace and origin of the public opinions during many major publicevents, which influenced the media environment in China deeply and arouses the interestof the region of communication.When the Microblog first started to rise in China, many of the public intellectualschoose to use the Microblog and became a steady user group, especially after Sina startedreal-name registration. An increasing number of Public intellectuals has drawn a hugeamount of fans, influenced the mass media with its logical thoughts, rational voice andsincere care for the folks, which, objectively enhance the power of public opinions andimprove the internet space. Microblog become hence the new battlefield for the publicintellectuals to observe public affairs, criticize negative phenomenon and provide thegovernment with their practical and professional advice.This article conducts quantitative and qualitative research on the public intellectuals’Microblog, along with case study method and content analysis, to obtain a generalunderstanding of the content, dimensions and influence of the Microblog of the publicintellectuals. As far as this article concerned, domestic research on public intellectuals’Microblog remains to be expanded. The author expects to remedy this shortcoming tosome extent.