Research On Science And Technology Communication Of Wechat Public Number "Intellectuals"

With the spread of its own communication characteristics and technology,WeChat leverages the advantages of new media to build an open and innovative technology communication platform."Intellectuals" is a typical technology-based self-media public number,and its dissemination content,communication subject,and mode of communication all have characteristics.As far as the content of science and technology communication is concerned,"Intellectuals" focuses on the dissemination of scientific and technological information knowledge and scientific research results in various subject areas,attaches importance to the deeds of scientific and technological personnel,and actively discusses scientific issues.Combined with the media saliency theory in the agenda setting,the content of science,science theme and tweet source are the main factors affecting the tweet order,tweet length and emotional tendency of WeChat public number.The intellectual property dissemination content of "Intellectuals" has the characteristics of rich and diverse scientific fields,vivid and realistic scientific themes,original content of tweets,and outstanding content.As far as the subject of science and technology communication is concerned,the subject of the dissemination of "Intellectuals" is mainly composed of a group of scientists,professional media people,and ordinary users.The group of scientists has professional characteristics in the selection,production and dissemination of scientific and technological content;professional media people have a high level of media business,they are familiar with the law of new media development,and have natural advantages in the editing of scientific content;ordinary users are taking the initiative While exporting opinions on "Intellectuals",it shows the characteristics of increased user participation.As far as the mode of science and technology communication,"Intellectuals" realizes the aggregation and distribution of scientific and technological content through various media channels;promotes professional exchange through the scientific and technological groups;enhances the dissemination effect of scientific and technological content through the use of multimedia and on-line "creative non-fiction writing" Pay attention to promoting the development of technology theme activities,so as to improve user participation and optimize user experience.According to the analysis of the content of science and technology,the mainbody of communication,and the mode of communication of "Intellectuals",summed up the stage of "Intellectuals".There are mediatics in the use of technology.The use of media means is simple,heavy content is output,light user interaction,and scientific and technological information dissemination has a small amount of errors and professionalism.Too strong to form knowledge barriers and other issues,and from the innovative use of media communication forms,the establishment of multiple effective interaction methods,strict control to avoid transmission errors,expand the selection of topics close to the user's life in four areas to propose improvements,for the development of other technology WeChat public number Provide reference.