The Research Of Programming On Countryside Channel Of JinLin TV Station

Television programming refers to the whole of a television channel, columns, scientificorganizations and programs through coordination, optimal allocation of television programs,management processes form the most reasonable broadcast program. Broadly speaking, itincludes the creation of channels, programs focused on matching and optimization; narrowsense, it includes a reasonable and optimize the order of each column and column broadcast,the specific arrangement of time and so on."Scientific and rational programming canmaximize mining program resources, to play high-quality programs spread effect, establish abrand image of television channels to increase advertising revenue. Accordingly,programming became increasingly concerned about the level of media practitioners.In recent years, with the popularity of television in rural areas and the development ofmore and more TV channels for agricultural concerns of farmers, farmers’ dependence ontelevision’s increasing role to promote new rural construction platform television asincreasingly prominent. In the long talk, take advantage of the TV platform is very conduciveto promoting China’s process of building a new socialist countryside.In this paper, the channel for farmers "Kat as the country " for the study of programmingto the theory of programming based, sort and summarize the principles of agriculturalchannel programming, on this basis, combined with the author of the Yitong, Jilin ProvinceCounty, dry County and trench cave Ji’an audience viewing habits of farmers andpsychological needs conducted a survey on "Kat as the country ’ overall channel contentanalysis, discusses the " Kat as the country " programming problems and reasonable place,the problems are as follows:1The broadcast time, duration and timing slack busy viewingdoes not exactly match2Broadcast time, duration and days and rest days viewing timechoose not exactly match3Programs broadcast. the time, duration and segmentation of thetime chose not exactly match4News programs with farmers seeking psychological needs arenot entirely consistent5News programs and seek nearly psychological needs of the audiencedoes not exactly match6. Entertainment programs and psychological needs of the audienceentertainment not exactly match7. Service program and the audience does not exactly matchthe psychological needs of knowledge. Reasonable place as follows:1"Kat, as the country "to fulfill the "three rural" service function2"Kat, as the country " to perform the functions ofcommunication between two urban and rural areas. And put forward reasonable suggestions"Kat, as the country " programming:1Busy season the integrated use of forum-style,reverse-type strategy,2A strong focus on choreography competition in two programs formthe lateral slack season and morning sessions focus on choreography popular period drama3Coordination. broadcast type4Strengthen the joint with the relevant governmentdepartments to fulfill the functions of the agricultural media channels5Meet the differentnature of each column attributes.