Research On The Influence Of Network Video On Contemporary College Students' Viewing Habits

With the development of the science technology and the information technology, the fusion of thetraditional media and the new media has become true. Internet video growing is one of the typicalrepresentatives. This development also changing the viewing habit of university students. Owing to thelimitations of objective issues, the university students cannot watch TV as normal. Moreover, they are used towatching programs and videos through the Internet instead of TV. Because of the university students is animportant part of Internet video viewing groups, the research object of this article will be focus on the influenceof the network video on the university students, using the questionnaire investigation and literature reviewmethod to explore the causes of university students use the network video viewing. Using the advantages ofnetwork video and some key factors of the effect to describe the central content of the article.University students’ demand for TV media has gradually reduced, the emergence of online video bringsmore convenient for the university students to watch TV program. They can be more efficient to watch therequired information. On this background, this paper will focus on the study of the viewing habits of universitystudents. Firstly I will analyze the problems of the traditional TV media and the recommend measure to changethis old mode of transmission. Secondly, although there are many advantages of online media, but the onlinevideo cannot still keep the original advantages and not do the change. They need based on these advantages toimproving the characteristics of new media. Based on different groups of people to enhance their mediapersonalization and interactive features. Finally, the research aims to serve for improving the development of allkinds of Medias and seeking their mutual development with integrating resources. The phenomenon that mediaintegration pushes the evolution of social culture, presenting positive value and meaning of culturaltransmission of those new media between society and audience under digital support.