The Research On The Chinese TV Content Industrial Chain

For digital and related technology developing rapidly, television content industry has gradually emerged from the traditional television media to the independent development. As "separation with sowing" was put forward again, and the industrial revitalizing planning which adjust to the reinvigorate culture industry was released, the television content industry has gradually shows its nature and potential industrial value. However, China's TV content industry doesn't have obvious advantage in multi-lever global competition pattern of TV content industries. It is an immediate and crucial project to seize the opportunity and accurately analyze the developing characteristics of China's TV content industry, to explore the developing rules of China's TV content industry, to integrate various TV content resources, to promote the booming of TV content industry chain and TV content industry to make China's TV content industry competitive in global market.The paper starts from the development mechanism of TV content industrial chain, combs its development status, make intensive research from different perspectives, with these theories, we research the development paths of EMG,SMG and News Corporation to seek the countermeasures for China's TV content chains.The paper reveals the development mechanism of China's TV content chain, deems producers,distributors and platform are ingredient of the chain, besides that, The program investigates company and the deriving marketplace from program are also very important component. Speaking of grow up condition of China's TV content chain, this paper thick economic growth and technological progress are two premises.so far as to how to choose the way to grow up for the chain, The article mentioned three choices, Pushed by the government,driveled by leading enterprise and connection with new medium. This paper think value pursuit promote the formation of the chain directly, Besides this, Only the four dimensions of the chain are effective docking, can the TV content chain develop into a benign cycle track. To a great extent the development of HMG profit from the powerful content production capacity,frequent innovative mechanism and the sophisticated construction of TV content chain.This article explores the present status of TV content chain, think the main factors which affect the chain's developing is:innovative mechanism is not sound,the interest is not evenly distributed,the mode of government regulation is lagging, For these, the TV content chain faces to difficult position:single production patterns,single business model and rigid Institutional mechanisms. Through positive analysis on EMG this article discovered the background of private television growth is in the policy environment of media industrialization reform, in the economic environment of unbalance in program market, in the main function of the medium transition to entertainment, despite the rapidly developing, they also faced with channels trouble, capital trouble, policy trouble, content trouble. To over all kinds of difficulties, EMG With its "net" sale model, Strongly program brand, accession to the new media, outstanding ability on derivative market development, break through all the difficulty.The innovation of this paper is embodied in a definition of "strong media", the article thinks what is called "strong media" is excellent on economic returns and social benefits, according to the survey on the develop course of News Corp. we discovered the road for strong power is a road of acquisition, throughout the process, globalization allocation,collectivize development and stride over intermediary manage are all important points. Benefit from powerful content production capacity and capital operation ability, News Corp. becomes one of the media groups with the maximal scale and the strongest in the degree of internationalization. In addition to this, we think, "strong media" is based on the powerful production capacity and require thorough industry chain to support.The study of countermeasures in the paper is through empirical analysis on SMG, in developing it has many places merit our reference, first is the establishment of effective market entity, which conquer "institution, enterprise management" in double system, the same with News Corp. SMG put great effort on consolidation, which greatly enhance its stability and diversity, in the meantime SMG succeed in brand building, which bring about excellent profitability.