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Network Of Primary And Secondary Supplementary Books Published

Posted on:2012-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y ZhangFull Text:PDF
GTID:2208330335472142Subject:Communication
Abstract/Summary:PDF Full Text Request
Along with the further development of digital technique and networking, the online publishing has become into possibility.The online publishing has become the development ultimately of publication profession, as a result of many sophistications.Because of its superiorities of immediate communication and multimedia fusions, the online publishing has seized the marketing learning aids of elementary and middle school student (learning aids), attempting to save the learning aids from difficult. The education decides a national and nationality's future. The education is a national most basic enterprise. The learning aids which is closely linked with the education development, acts the essential important aspect when the elementary and middle school students consolidate lesson knowledge and enhance the knowledge using. The multimedia information contents(the audio, the music, the video, the animation and so on) of the online publishing let the learning aids present "the sound" "the color", spiritedly, characteristics, making up the insufficiency of the stereotype of the paper books, realizing the learning aids "glibly", and receiving affection of the "digit indigenous" (elementary and middle school students).The paper divides into five chapters; the first chapter is an introduction, briefly elaborating the researching argument and the study plan of the network learning aids. The second chapter studies from the difficult of the learning aids traditional publication, analyzing the change of the learning aids which from the new education reform, the publishing house transferring into business remanufacture, and publication technological innovation, describing the difficult of the learning aids which is under the traditional publication. The third chapter discusses the online publishing demand of the learning aids from the online publishing concept, development, and the fit and unfits quality characteristic, describes the learning aids online publishing present situation. At present some the publication enterprise and the network information service companies have joined in the network learning aids. The new network learning aids in the information content, the interactive pattern, and the profit pattern present own unique characteristic.The fourth chapter and the fifth chapter are the paper research key, to discuss the application of the network learning aids, to consummate the effective online publishing of the learning aids, to impel the network learning aids more healthy development. The learning aids online publishing pattern's construction mainly carries on from two aspects:First, the construction of online publishing editing pattern; second, the construction of online publishing business model. The edition work is the center link of entire publishing work, having the crucial function and influence to the publishing work's overall situation. This article study the superiority and the feasibility of the construction network edition integration from the topic, the contribution, the edit, the edition processing, the typesetting, proofread six procedures. The publication business decides the development life of the learning aids, and its importance is self-evident. This article researches the effective measure and the operating mode of the construction online publishing business mode from the brand mold strategy, the personnel training strategy, the marketing construction strategy, the management construction strategy. Finally, the paper has makes the summary and the forecast prospects to the development of the network learning aids, points out the technical difficulty and idea difficulty when,realizes the network learning aids.The development of the network learning aids is at the start stage not forms the scale. Looking from the educational reform situation and the online publishing trend of development, the network learning aids will certainly to have the huge development opportunities and the broad prospects. Because the appearance of is not long, the existing research still occupied the exploration stage, has not formed system's theory frame.. This article has done the preliminary systematic research to the network learning aids in massive literature reading and in on-the-spot investigation foundation.
Keywords/Search Tags:the learning aids, online publish, the construction of editing mode, the construction of business model
PDF Full Text Request
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