S Press Supplementary Books For Primary And Secondary Marketing Strategy

For primary and secondary school teaching assistant books marketing, great changes have taken place in recent years, since 2010 China’s primary and secondary school textbooks and teaching book sales and whole sales by nearly 60% compared with before 2009, and at the same time is a teaching assistant books on the market of fierce competition. Teaching book market at the same time there are also a series of problems, for example, exist in the current of the primary and secondary school teaching assistant books market product homogeneity phenomenon serious, creative consciousness, brand consciousness is not strong enough, it brings the whole teaching book market challenge. Based on the above problems, this paper’s research object is the change trend of Shanghai science and technology publishing house in the big and teaching books on the market a series of problems existing in the background, the Shanghai science and technology publishing house should be how to develop with enterprise core competitiveness of the marketing strategy. In this article, through the analysis of the whole teaching book market, at the same time to the Shanghai science and technology publishing house themselves and the people of the market present situation research, from two aspects of theory and practice to study the Shanghai science and technology press, primary and secondary school teaching assistant books marketing strategy. Through the teaching book market analysis, market positioning that teaching book market exists in the old are not allowed to be a single, lack of control channel, promotion methods, books, quality is not high to the Shanghai big challenges brought about by science and technology press, so can very good deal with these challenges and put forward with the core competitiveness of the marketing strategy for Shanghai science and technology press, plays a decisive role. Articles at the same time to the Shanghai science and technology press, formulate the corresponding marketing strategy, product differentiation strategy main channels, price differentiation strategy, differentiation strategy, marketing differentiation strategy, so as to make the research of this paper is more practical significance. Finally the deficiency existing in this research and its prospect is given.