"Pan-entertainment" And The Network Editor Of Social Responsibility Research

With the advent of the information age, the Internet as a new "fourth media" quickly gets application and popularization, becoming an essential tool in people’s daily life and job. The entire human social politics, economy, culture and other aspects have been a great influence. Network with its unique characteristics over other media in bringing convenience to human life, but also brought many negative effects, including network "Pan entertainment". In our country, the network "Pan entertainment" phenomenon has become increasingly fierce. Many Internet users use the network improperly:hang around in the network just for the sake of online chatting, playing online games, online shopping and so on; to meet the low tastes much attention network vulgar entertainment events; keen to watch the Kuso classes pictures and videos, post. It can be said that, the network "Pan entertainment" constantly eroding the Chinese excellent traditional culture, corrupts the Chinese netizens thought, presents a serious challenge to the credibility of Internet media. The network editor as gatekeeper and managers of network activities, cannot shirk their responsibility for the spread of this phenomenon. In the consumerism culture invasion, some network editor for occupation accomplishment is not high, to cause click rate and various pursuit of economic benefits, cannot keep social responsibility, on the network "Pan entertainment" not only failed to resist the role of good development momentum, and even connivance, accelerate the speed of this phenomenon. To resist the network "Pan entertainment", must request the network editor to establish a sense of social responsibility, strengthen the cultivation of the awareness of professional quality and occupation of network editor, make them have the correct consciousness "gatekeeper" responsibility, positive guidance of public opinion and adhere to the mainstream values, a good grasp of the dialectical relationship between income and improve the site take social responsibility. At the same time, also ask the relevant government departments to strengthen the network of spiritual civilization construction, speed up the process of network communication legal construction and the majority of Internet users need to play to the network supervision, in order to promote the healthy and orderly development of network media.