Research On Social Responsibility Of Domestic Network Self-made Plays

2014 is the first year of homemade Chinese online dramas.After several years of development,homemade Chinese online dramas have gained a huge audience and far-reaching influence.This study on domestic research network homemade play social responsibility system,construction of domestic network main content homemade play social responsibility system,to advocate the domestic network homemade drama and its creative team issue in the process of production and transmission of positive social responsibility,the dissemination of socialist core values,carry forward the socialist positive energy,promote our country network homemade drama sustainable and healthy development of the industry.First of all,to clarify the basic situation of domestic network homemade drama.To sort out the background and development stage of the domestic network self-made drama,analyze the characteristics of the domestic network self-produced drama audience,variety types,market conditions and social impact.On the basis of previous studies,the author puts forward the scope of the main body of the research,that is,using the Internet as the carrier and playing through the online network platform or mobile client terminal,independently produced by the video website or co-produced with the film and television company,with the netizens as the audience.The main story,combined with the production of the traditional TV series,the drama program.The second is to define the concept and basic connotation of the social responsibility of domestic self-made dramas,and to clarify the basis for constructing its social responsibility content system.It is clear that the social responsibility of the domestic network self-produced drama refers to the social responsibility of the creative subject,the audience,the social environment and the party and the state in the process of production and communication.And to build a social network content system for domestic self-made dramas,and to clarify the social responsibilities that should be undertaken by domestic network self-produced dramas,with theoretical basis and realistic basis.Third,focus on the content system of domestic social drama self-produced social responsibility.According to the media social responsibility theory,the mass media function theory,the stakeholder theory,the social responsibility pyramid theory and other related theories,the authors,audiences,social environment,the party and the country are the targets of the social responsibility of the domestic network self-made drama.Divide and construct a social responsibility content system for domestic self-made dramas.Fourthly,based on the social responsibility content system,combined with specific cases,it analyzes the problems and causes of the domestic network self-made dramas in actual social responsibility.In the actual domestic social drama,the self-made social drama has a weak sense of laws and regulations,a serious phenomenon of aesthetic alienation,a waste of development imbalance resources,and the elimination of traditional cultural values.The reasons for these phenomena are internal factors,such as external review and supervision.The fifth domestic network self-made drama bears the countermeasures of social responsibility.According to the main content of social responsibility of self-made dramas in domestic networks,the paper puts forward the implementation strategies and implementation plans for self-discipline self-examination,industry regulation,government supervision and social opinion.