Research On The Problems Of Network Anchor And Its Countermeasures From The Perspective Of Social Responsibility Theory

In recent years,mobile Internet technology has developed rapidly,and some emerging professions have emerged.Among them,network anchors have become a major representative of the rapid growth of the Internet emerging profession.In 2005,the live broadcast of the PC-side show was born;from 2014 to 2016,the number of mobile live broadcast platforms increased by spurt;in 2016,it was called "the first year of China's live webcast",and the number of users of the webcast platform reached 200 million;In 2018,the mobile live broadcast phenomenon showed a vertical development trend,and the network anchors on its platform started to flourish.According to CNNIC data,as of June 2018,the number of webcast users has reached 425 million.With the mobile live broadcast platform such as DouyuTV,HuajiaoTV,and Live Broadcast,web anchor has become one of the most popular careers for young people,and with some emerging professions.Similarly,in mass communication,it has experienced a process from small to large,from resistance to acceptance,from depression to prosperity.With the rapid development of network anchors,although the group has gained traffic and benefits on various live broadcast platforms,it has also frequently exposed scandals and illegal acts such as pornography,fraud,and false communication.Its negative effects are in the context of Internet communication.Under the blessing,it has a very negative impact on the network environment,the values of the public,especially the youngest,and their behavior patterns.Neglecting effective restraint and positive guidance is not only not conducive to the purification of cyberspace,but even poses a serious threat to the practice of socialist core values.Therefore,this paper will focus on the anomie of network anchors,adopt literature research methods,network ethnography,focus group interviews and other research methods,take social responsibility theory as the theoretical support,and study the solutions to the problem of network anchor anomie.Analyze the status quo of social responsibility of social anchors and the role of social responsibility,study the standardization,guidance and cultivation of social responsibility,explore the cooperative management mechanism of long-term development of network anchors,and cultivate new powers of network anchors that transmit positive energy of networks.