| With the continuous development and progress of the society, science andtechnology have been exerted an increasingly important impact on people’s lives,resulting in the fact that “people all over the country participating in the innovation ofscience and technology to build a kingdom of science and culture” has become thecommon aspiration for the whole society in the modern times. Science News, as asignificant vehicle for publicizing science and technology, popularizing scientificculture and carrying forward scientific spirit, has inevitably been a member of thefamily of specific news report which is of paramount importance and increasinglyattracts people’s attention. What’s more, Party Newspaper, the mouthpiece of theCommunist Party of China’s organ, the Communist Party of China and the Chinesepeople as well as the authoritative mainstream media, is more a main channel fortransmitting scientific and technological information and publicizing policies relatedto the science and technology than the leader of public opinion, the advocator of spiritand the modeler of culture in the fields of science and technology.Hunan Daily, the organ of the Hunan Provincial Committee of the CommunistParty of China, has the largest circulation, the widest coverage and the broadestradiation. It is the main channel for transmitting the scientific and technological newsof the Hunan Province as well as the authoritative front for the deep understanding ofthe policies related to the science and technology. Therefore, its report is directlylinked to the improvement of the quality of the Hunan people and the popularizationof the culture in the fields of the science and technology.This paper will study the scientific and technological news report of Hunan Dailysince the revision in2006from reported frequency, pages, topics, genre, subjectdistribution, report position and sources for quantitative analysis. The reseachshows that the scientific and technological news report frequency fluctuation ofHunan Daily is not big, which is positively correlated with the government policy;Proportion of front science and technology news reports are all over10%, and focuson the economic development affects by scientific and technological achievementsand the latest developments in science and technology;Reported theme is givenpriority to social activities of science and technology,scientific and technologicalachievements second, less character of science and technology; Report form for the most is news,the second is communications respectively, picture news, analysis,reviews, news interview, the least is the theory article;Subject distribution mainlyconcentrates in the agriculture, energy, environmental science, machinerymanufacturing, medical, public health and computer, etc., physical, chemical,metallurgical, astronomy, geography, geological science such areas areless,distribution has obvious closeness;Reported position is given priority to withpositive guidance; As to sources, the government is in the majority, followed byscience and technology/scientific research base.The content of characteristic of Hunan Daily science and technology newsmainly displayed in the authoritative information, the advantage of party policies,politics, government and the humanistic care of report.The strategy of major themes of science and technology report is different fromgeneral science and technology news. For many years practice, Hunan Daily hasgradually mastered the law of the party newspaper reported significant subjects ofscience and technology, and constantly formed its own characteristics, such ascomposite panoramic reports to increase coverage density, comprehensive and closereported perspective to promote coverage degree and breadth, carefully planned toexpand depth of coverage, independent innovation concept to enhance report novelty,plain and simple language to strengthen the readability of the reported.However, there is still some room for improvement of the Hunan Daily inreporting scientific and technological news in regards to imbalanced themes and lessintensive reports. Therefore, Hunan Daily should cover more of the scientific andtechnological figures and their achievements as well as key news of paramountinfluence through intensive analysis enrich its coverage by balancing its varieties ofthemes and broaden the scope of its services at its group advantage. |
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