Spreading Of Rumors And Governance In Dualistic Structure Of Voice Game

The article summarizes the interactive status of the official voice and the civilvoice in public space of Chinese communication. In the guidance of Habermas’stheory of public domain and Nash’s game theory, the framework based on the game ofbetween official and civil voice was constructed. According to the theory of rumorsspreading which have experienced brewing, flourishing and dissipating three stages,the paper interpreted game laws and mechanisms of rumors spread and load step bystep. Lastly, a few pointed methods are summarized to control rumors spreading.Word is more than speaking, it is a communication way and a voice-rightfighting for their own interests. The public opinion field was dominated by thegovernment during the past, most people have a very limited view and citizens wereinculcated by the will of government.As the deepening of the social transformation in China, Stratification andunevenly shared of wealth appear in the development of the market economy whichbrought about certain social risks. The awakening of democratic ideas laid theideological foundation for the words to express different. The we-media technology,such as Micro-blog, becomes more and more advanced. The mobile terminal and theInternet technology make " the "silent majority" is no longer silent. Meanwhile theinfluence of the government’s voice is going down. Official voice and civil voice playa game in public opinion field.Rumor had new spreading morphology in that case. It spread wider geographicaland the spread of Acquaintance gradually developed the society-wide dissemination.Something of a rumor has positive and negative impact.The governance to control rumor in past is also an urgent need to change.Rumors in the modern sense, were not only false and fabricated, but existed somereasonable elements-uncontrollable risk and uncertainty instinctive defense. Theproblem of rumor spreading can not be radical. We should take appropriate measuresto create a relatively open and healthy public communication platform, in which theofficial disclosure information timely and transparent, citizens express rational and independent judgment. By doing the above, the influence of rumor spreading could bemitigated.