On The Spreading Of Micro-blog Rumors And Avoiding Mechanism

Along with the change of The Times, the development of the society, with the help of theemerging science and technology development and application of a wide variety of media withthe call of The Times appeared in front of the world, and with the development of society anddevelopment. Rumors, however, did not disappear, on the contrary, it takes a tenacious vitality toadapt to the changes, it can use different media to spread and diffusion of all times. Nowadays,with the development of network technology and information technology, micro-blog hasgradually become a mainstream today information dissemination tools, become the new favoriteof the public access to news and information, its information dissemination channels and form isdifferent from any kind of media. With the popularity of the public and sure of it, it has graduallydeep into the daily life. However, micro blog open platform also provides a new a hotbed forrumors. It is able to use various features of micro blog, aggregation and diffusion of publicopinion, brewing a huge destructive power, bring adverse effect on the construction ofharmonious society.This paper hope through communication, journalism and sociology theory knowledge,combined with relevant cases, the rumor spread of micro-blog a system analysis, find the rumorspread in micro-blog characteristics and transmission mode, trying to provide Suggestions forcontrolling micro-blog rumors spread, this will help to maintain a healthy network transmissionenvironment, conducive to the construction of socialist harmonious society in our country, at thesame time, hoping to provide reference for future similar studies.