Luoyang City Science And Technology Museum Science Exhibition Marketing Strategy

Science and Technology Museum with its unique way of education to the publicdissemination of scientific knowledge, which greatly promoted the popularization ofscience and technology. In addition to a smaller number of large-scale Science andTechnology Museum, the Museum of the large number of technology-based SMEs arethe main force of science education. As a newly put into operation two years of sciencemuseums, science museums, Luoyang City, a large number of small and medium sizedscience and technology museum is a typical representative. Science and TechnologyMuseum’s main business is the science exhibition. In this paper, Luoyang City Scienceand Technology Museum’s exhibition industry marketing strategies science research,hoping to guide Luoyang City Science and Technology Museum has its owncharacteristics can hit the road of development, enhance their social influence, to betterachieve the purpose of science and technology museum. Meanwhile, as is typical ofthe study sample, Luoyang City Science and Technology Museum for China’ssuccessful experience will surely be able to learn from many small and mediumScience and Technology Museum, which in a larger context to promote the cause ofscience out of the road with Chinese characteristics, to more effectively mobilize thewhole nation’s scientific and cultural qualities.The article adopts the method of combining theoretical research and empirical, firstthrough the literature and theoretical research, summarized for luoyang city scienceand technology museum management and marketing theory. Guided by the theory,through the questionnaire survey to obtain a large amount of information on luoyangmuseum audience firsthand material, and finally, theory with practice, study andformulate the marketing strategy of science and technology museum exhibitions inluoyang city. Luoyang city science and technology museum is recommended first tolock the main target audiences; Then, according to the requirements of the main target audience design permanent exhibit the popular science exhibition, in a planned way toincrease the temporary exhibition; Ticket prices should adopt low price strategy, but inview of the high levels of temporary popular science exhibition, can be appropriatelyincreased ticket prices; For a moderate amount of promotion and publicity, and forsocial forces to participate in the popular science activities. To ensure the smoothimplementation of marketing strategy and achieve good results, this article suggestedthat luoyang city science and technology museum to enhance service awareness; Tofurther improve the system of volunteers; Establish the government, enterprises andthe social from all walks of life the common development of the popular sciencecooperation mechanism; Gradually build luoyang science research resources platform,and promote sustained and orderly development of luoyang science research.