Research On The Column Of News About People’s Livelihood In Local TV Station Through A Case Of The Public Concern Of Guizhou Television Station

Recently, with the rapid development of China’s media industry,people’s livelihoodnews is become the new favor of the Press Circles. People’s livelihood TV newsrapidly became the new trend of TV news,and created many ratings miracle.In particular,many Local television stations run the relevant columns in order to attact audience andestablish brand.The development of the columns of TV news about people’s livelihoodwas bitter. The columns of TV news People’s livelihood is accompanied by the people’slife and emotions.It is focused on the people and give the microphone to the people.Itfully arose the audience’s enthusiasm，with its unique advantage of localization andcivilian perspective.So it won audience’s welcome and love.Aside from prosperity anddevelopment,some columns of local television arose a series of problems, likesecularization and vulgarization.From being in the full flush of success to the full ofcriticism,local people’s livelihood TV news undoubtedly has faced with a criticalproblem that urgently needed to reform and innovate.Facing with the rise of variousnew media,changing of audience needs and shortcomings of its own，there are alsoproblems to be overcome by local columns of TV news about people’s livelihood. Theseinclude that how to walk out of predicament to regain prosperity;how to innovate anddevelop for restoring the television audience’s confidence;how to make the column tofit the need of development of era.The people’s livelihood TV news is not only theproduct of the development of the times, but also related to national development andthe construction of harmonious Society.It plays an irreplaceable role in constructing thesocial core values, shaping people life style.Therefore the columns of TV news aboutpeople’s livelihood can’t be stopped.It’s the duty and responsibility of local televisionstation that run the columns of TV news about people’s livelihood well.How to set upcolumns in high level, high quality is the focus.Since the public concern in Guizhoupublic TV channel has been broadcasted，it was received by the audience’s praise andlove,achieved remarkable reputation and achievements.Many of its features andexperience worth learning.This paper take the public concern as an example，usingcomprehensive theory of various research methods and communication to make a deepanalysis in the columns of TV news about people’s livelihood,summarize itsdevelopment status,point out the existing problems and shortcomings,put forward somesuggestions and countermeasures for the columns of TV news about people’slivelihood.The aim of this paper is hoping to be able to promote the development of local TV news of people’s livelihood.