| A refreshing news program which named "Nanjing zero distance" was successful broadcasting in Jiangsu radio and TV station in2002. Nobody would have thought, this new TV program suddenly set off a big upsurge in Nanjing area. We can say, this is a great try of the main creat people. They created a kind of news concept. They told people:this is People’s livelihood TV News!"Nanjing zero distance" is a great success. Many local TV station began to join in the People’s livelihood TV News under its influence, and tried to earn bigger Interest for themselves. I am happy that, the People’s livelihood TV News is very popular in our social. A lot of People’s livelihood TV News in local TV station have their fixed audience group, and they creat a lot of viewing mu continent of legend.I set up the Chinese People’s Livelihood TV News in Local TV Stations under the New Situation as my object of study. I want to analysis its development and present situation deeply. And I combine the theory with examples, analysis its success and failure. The most important is, I put forward the innovation and Science strategy for its future and outlook its destination Scientifically. I think, the rise of the People’s livelihood TV News in local TV station is not only the simply news Phenomenon, but also phase correlations with the country ideas and policies, economic development, city development, and the changing of the dissemination of ideas. It has the basic characteristics such as People-oriented and obvious practice characteristics. With these advantages, the People’s livelihood TV News in local TV station suddenly set into a good situation. But as a people in media industry, We must clearly see the crisis under the good surface. It has a big number, but these People’s livelihood TV News begin to more and more homogenization. Under this new situation, many local TV station try to develop differentiation strategy, and this move owns a successful achievement. We find that, the People’s livelihood TV News in local TV station under the new situation not only has its success, such as close to people, promote the progress of social, but also has its defect, such as vulgar and pay attention to the bad event too much and so on. We must thinking about the past, summary now, looking for the future in this complex situation, to find a helthy further way for the the People’s livelihood TV News in local TV station. Combination a lot of theory of knowledge with deep practical experience, I find that, the further of the People’s livelihood TV News in local TV station is public news. In addition, I also think that, the People’s livelihood TV News in local TV station will disappear on the history stage to the social transformation, Improved democratization, and the change of communication consciousness. I have the optimistic idea that, if it would disappear one day, this means that, our social would have happened to a leap progress. |
