The Analysis Of McLuhan’s Media View Of Technology

Marshall McLuhan is considered as one of the greatest media theorist in theacademic circles in the twentieth century. He enjoyed much reputation in the world.The theories “the Media is the Message”“the Media is the Extension of the People”“the Global Village”“Cold and Hot Media” he once put forward play the decisiveroles in the Media. With the rapid development of electronic media technology, theprophecy of McLuhan comes true. His theories not only have profound influence onthe research of the media but also have the guiding significance on the research of thesociety development.In McLuhan’s media theories, he thinks Media Technology occupies animportant position. And this paper starts with the technology as the breakthroughpoint, analyzes and studies the McLuhan’s media theory view of technology, andunderstands McLuhan’s media theory with a brand new prospective. This paper iscomposed of four chapters. The first chapter is the introduction. This chapter gives abrief introduction on the research background, research significance, domestic andforeign development and present situation, as well as the research ideas andinnovation of this subject. The second chapter makes a detailed introduction onMcLuhan’s life experience, the thought origin and his historical background. Thethird chapter analyses McLuhan’s view of technology, media view of technology andview media of technology society. The fourth chapter using power analysis method, toMcLuhan’s media technology evaluation and research, case analysis and the use ofthe research results of this paper to film "cell phone" reflects the media technologyand power and social.The innovation of this paper:1. Take the technology as the main line ofMcLuhan’s media theory. Extracted from McLuhan’s view of technology, mediatechnology and media technology society.2.Using power analysis method, based onMcLuhan on the concept of media technology, media technology and extension ofstudy power and society.