The Research On Celebtity Micro Blog Public Opinion Communication Mechanism And Its Visualization

Celebrities’ micro blogs are important constituent part of the micro blog.Depending on their special identities and enormous communities of fans, Celebrities’micro blogs have profound and extensive influence on network world and the reallysocial life. Therefore, from the perspective of communication and public opinion, thetheoretical and empirical study is on the communication mechanism and thevisualization model of celebrities’ micro blogs, so that the propagation characteristicsand communication rules of the micro blog can be understood deeper. Besides, the studyalso provides a reference for the monitoring of the public sentiment of micro blogs.First of all, the discussion is on the formation mechanism and influencingmechanism of celebrities’ micro blogs public opinions. The study of the formationmechanism is in the aspect of forming elements, forming processes and forming results.Based on the study, the characteristics of the elements of public opinions, four evolutionstages of public opinions, and the diversity of media center have been pointed out. Inthe two aspects of transmission efficiency and the trend of public opinion, theinfluencing mechanism is discussed in the study, including the effect of onlookers, thebutterfly effect, Matthew effect, silence spiral, etc.Secondly, this study of the visualization model of celebrities’ micro blogs in theaspect of the constitution, the type and the implementation of the model. Thevisualization model is constitutes of the circles of communication relation, the hierarchyof communication path and the nodes of communication pattern. According to thenumber of core nodes and the structural styles, the model can be divided into: a singlecore radiant, dual-core balance, more nuclear proliferation. Combined with the specificexamples, their characteristics and causes will be analyzed. For the study of theimplement of the visualization model, tree structure and ray shaped layout techniqueswill be explained.Finally, based on users’ experience, the matching degree of the system has beenevaluated in the two aspects of precision degree and similarity. On the basis of users’satisfaction, the visualization effect of the system is evaluated in the aspect of the easeof use, controllable, expression form, system interface. The visualization of celebrities’micro blogs not only enhance the efficiency of information acquisition, also helpmonitor the public opinions and create a harmonious and stable network environment.