Research On Situation And Development Strategies Of Theme Report Of Ningbo Daily

Theme report is a major work and important responsibility of party newspaper. Itnot only can reflect the depth and thickness of party newspaper but also an importantcarrier which can highlight party newspaper’s credibility and Influence. In the currentmedia environment, the competition between various kinds of media is becomingincreasingly fierce. So thinking and exploring how to make the theme report better toenhance the power of the media to guide public opinion and consolidate the positionof the party newspaper as the mainstream media is an important course for partynewspaper. Municipal party newspaper is closest to the grassroots level among thevarious kinds of party newspapers. So it must make a difference or make abreakthrough to enhance the audience’s acceptance and reports’ influence.The paper used Ningbo Daily as the research object. It is the party newspaper ofcity Ningbo, which locates in the rich Yangtze River Delta area. The paper researchesthe theme reports which Published in Ningbo Daily in2013. The paper uses manyresearch methods such as content analysis and text analysis to summarize the patternand characteristics of theme reports, Reveals exists shortcomings, explore the futuredevelopment strategies. With this case, the paper hopes to make some contributionsfor the development of municipal party newspaper in China.The first chapter is an introduction. It includes the background description,literature review, research significance and research methods. The second chapter isan overview of the theme report. It explains the theme report’s concept, features,social functions and so on. The third chapter analyzes the report form of the themereports published in Ningbo Daily. The fourth chapter analyzes the characteristics ofthe theme reports published in Ningbo Daily. The fifth chapter reveals the lack of thetheme reports published in Ningbo Daily. In addition, the paper explores the futuredevelopment strategies.