Research On Current Situation And Development Countermeasures Of China Automobile Internet Media's Reports

"Swallows once visited great homes, now dip among doorways of the humble."Along with the sustained and rapid development of economic and continuous improvement in people's consumption level, automobile products, which were once regarded as a symbol of identity and status, becoming a hot consuming spot to most of us. In the process of automobile's access into our daily life, the mass media play multiple roles.Succeed newspaper and periodical, radio and television, Networks is a new type of mass media which is called "the 4^th media" .Compare with the other media, the network has a variety promulgating means as well as excellent interaction. As a result, the network nowadays is becoming one of the most important information carriers in the world. With the swelling of net users and the booming of automotive industry, the automobile internet media of China growing rapidly. Not only has it a large sum of websites but also it has a increasing influence. Automobile network media is a branch of network media which focus on reporting automobile news and serving the automobile consumers. So the automobile network media is a major information releasing platform to most of automobile manufactures, and a main source for audience to obtaining latest news as well as a key important consultant to automobile buyers making a decision.Automobile network media's news report, bring enormous impetus to the development of Chinese automobile economy rapid, healthy and sustainable. But at present, there still existing many disadvantages and problems in news reporting which were conducted by the auto network media, and this ought to be put enough attention. In order to serves the audience and China's automobile industry better, the automobile network media should arrange news reporting more reasonably.