Design And Implementation Of A Collaborative Commerce Platform For Clustering Flower Enterprise Based On SpringMVC

As a social organization of large-scale production mode, Enterprise cluster hasbecome a significant characteristics of regional economic development in manyplaces and has become the core of a national and regional continued economic growthpole. With computer technology and information technology, e-commercedevelopment, providing information growing progress for the enterprise clusters, theinformation technology of enterprise cluster will further paly to the cluster effect,enhance industrial competitiveness and regional comprehensive economic strength.This paper relies on the construction of the second stage of the information inDongGuan ShengYin flower gardening Co.Ltd. Proposes the application ofinformation technology approach to promoting flower industry large-scale operation.As a link to information platform, through the Internet to promote flower industrycluster and collaboration, constructing the mall flower clusters and collaborativecommerce platform, resolve to ShengYin flower industry as the core part of theenterprise cluster insufficient information. Weakness in the end of industrialdevelopment chain. Joint upstream and downstream enterprises. Relying on the groupto strengthen to ShengYin for core flower cluster competitiveness. Become bigger andstronger, expand the regional influence in an increasingly fierce market environment,access to long-term competitive advantage.The main work of this paper include the following: (1) Research on the involved role of the flower cluster industry chain,collaborative approach and dynamic alliance formation process. Analyzes theadvantages and feasibility to collaborative commerce of flower enterprise clusters. Inorder to establish an effective and stable business clusters Mall and collaborativebusiness platform.(2) Achieve to build the cluster mall information platform of ShengYin as thecore enterprise. Mall information platform play the role of external publicity clusterscorporate image and business sales. Each cluster enterprises has its own home pagefor information release and flower sales supplies. Cluster home integrated ShengYinflower sale and union hot and recommended products, Supply information boardand BBS, Ecological park and other information. And it is associated institutionsand enterprise cluster, user access to information and service entrance.(3) The design and development of collaborative business model of flowerindustry cluster. Enterprises to achieve information sharing and collaborativecommerce. Extension of the flower industry supply chain information, Clusterenterprises registered to join the alliance and was approved can be cooperate in thecollaborative business platform, Collaborative Relationship Management andInformation aharing.