TV Program Management System

With the development of computer and network technology, the dominance of thetraditional TV had a tremendous impact from the Internet and other digital media,which have the advantage of information-rich, interactive communication, timely andconvenient. How to re-attract the attention of the audience, and how to improve thetelevision program rate and the market share of the television media become one ofthe priorities of the television media. Scientific and rational management of televisionprograms can achieve the full resources, optimize the allocation of effective control ofthe audience flow, improve the dissemination of results of TV content, avoid loss ofaudience half-way, improve the competitiveness of the television media, and achievetelevision media marketing goals.In this paper, according to the existing problems in the management of TVprograms, TV programs management system is designed and implemented. First, thesystem requirement analysis is described in detail. The technical requirements andfunctional requirements of the system were finished. Secondly, on the basis of therequirement analysis, the overall system architecture was designed. The design ofbusiness processes, databases, and functional modules were introduced. Thirdly, theimplementation of the various functional modules of the system are introduced, amore perfect television program management system was developed. Finally, wesummarize the whole study work, and make further prospect to the work.The television program management system can achieve the functions of userlogin, system management, program data management, the advertising datamanagement, the playbill create and query data statistics. Therefore, using the system,we can realize the scientific management of the television program; optimize theallocation of broadcast time and content and improve the work efficiency of the staff.The television program management system has the expansion operating value.