The Contrast Analysis Of Two Periods

In the early twenty-first Century, Chinese city economy development is rapid.The audience of fashion journals-white-collar team also more growth, for the fashion magazine provides the narrative object. At this time," Fashion and beauty" started publication.The fashion text of " Fashion and beauty" focus on knowledge presentation, including fashion knowledge introduction and the domestic garment enterprises development problem.However, the audience who need the knowledge of fashion and the audience of garment enterprise problem analysis is not coincidence, causing the audience Position is not accurate.Besides," Fashion and beauty" column theme classification is overmuch, causing the theme dispersion. These two problems lead to the magazine eventually declined."VOGUE fashion and beauty" appeared. Relying on the brand of fashion periodicals and accurate positioning, coupled with people long-term since "western-worship" psychological drive,"VOGUE fashion and beauty" in the market cut a striking figure. Fashion text setting started to pay attention to the cultivation of readers’fashion aesthetic concept. The magazine fashion model, design and photography is almost the best fashion, elegant, great appreciation. Give visual enjoyment and inspire readers to rethink profoundly Chinese fashion. The magazine brand history and film culture from such aspects, explore fashion, special topics planning ability of the deep, with a powerful fashion foundation construction. It can be seen that the two have many differences, different audiences, different content, different modes of operation, fashion at different levels, different fashion vision.