Research On The Operation Strategy Of Beauty And Fashion Self-Media

With the improvement of the living standards of the masses,more and more people are pursuing higher quality of life,and the demand for and attention to aesthetics is getting higher and higher.Especially with the improvement of women's status,the beauty and fashion field with women as the main audience has received a lot of attention and development.Coupled with the development of mobile Internet and social media,in recent years,the media has become an important medium that cannot be ignored in life.Beauty and fashion from the media on the online social platform to convey fashion information,spread fashion trends,let fashion close to the public life,has been loved and hailed by many audiences,occupying an important position in the media industry.This article takes the beauty fashion category as the research object,explores the operational strategy of beauty fashion from the development of the media,finds the current problems and finds effective solutions for them.Based on the research methods of literature research,experience summarization and case analysis,this paper first analyzes the development status of beauty fashion and self-media,and concludes that it has the KOL effect and similar topics.The three characteristics of different styles and different ways of realizing the same,and starting from the four aspects of content operation,user operation,channel operation,and traffic realization,explore the current operational strategies of beauty and fashion from the media.After that,the paper analyzes the four major difficulties faced by the beauty fashion in the development of the personal image,content production,commercial realization and fan operation.It also proposes to create personal IP,insist on content as king,and fine society.Coping strategies such as group operations.Research on the beauty and fashion industry from the media will not only enable us to understand the development model of beauty and fashion from the media,but also provide a scientific reference for the development of other categories of self-media,helping us to create more new media industry.In-depth understanding.