The Analysis Of Cross-media Communication Features In China Daily

As China’s only national English paper, China Daily not only have their own Englishwebsite, picture channel, language tips column, tencent micro-blog, also appeared theelectronic edition, mobile phone edition, become the first Chinese media who come intoIpad. Science combines with knowledge, wherever there is information technology,wherever there is a communication effect.“China Daily” newspaper group has a strongEnglish journalism team and English interactive community. Take different forms ofcross-media, China Daily become foreign friends’ preferred channel, become the mostauthoritative and highly reputation English media.This article mainly discusses the China Daily cross-media communication, focusing onthe cross-media communication features. China Daily makes full use of the multilingual,multi-channel communication system. Powerful editing team makes creative workcontinually, for different readers adopt different edits. On the domestic and internationalmajor events, China Daily makes the unique and in-depth analysis, now it becomes theglobal reading garden. This article with China Daily cross-media communication features asthe object, includes China Daily cross-media development, China Daily audience features,the content and form features, China Daily cross-media communication significance, andseveral other aspects of analysis. Through a lot of theoretical analysis and examples, thearticle detailed discusses China Daily cross-media communication features.The article deeply analyze the cross-media theory value and realistic significance,focusing on analysis of the China Daily sharp perspective, through a variety of beneficialattempts and obtained the good effect. Finally the article discusses the future of China Dailycross-media communication. Today, in the era of the multimedia, newspaper, network,mobile phone cooperate together rather than isolated from each other. China Dailycross-media team works wonderful and builds their multimedia" information building". Bytheir rich and colorful reports content, flexible cover forms and diversified mediamechanisms in communication, China Daily has had the profound widespread influence in the world, and this article has certain reference value on the study of China’s cross-mediacommunication features.