Research On Cross Media Communication Of Documentary Microfilm

The rapid development of the Internet has spawned the emerging concept of “multiscreen era”.It means that the spread of video programs has broken through traditional television screens,movie screens and other traditional communication methods,and started with other “screen types”(Such as PC computer terminal display,hyperlinks,mobile phone APP client,tablet PC client,etc.)This "new screen" compared to the television "old screen",with the latter's features at the same time It is more flexible and diverse in viewing freedom.Looking at current trends,“we have reason to believe that in the era of all media,in the face of new audiences,new social relationships and new demands,“multi-screen coexistence and multi-screen communication” will be a new way of life for video programming.New media video formats such as online video,mobile video,etc.will work together with television media to meet and create the needs of video audiences,thus enabling new types of video programming to be reborn in the new media environment.“[1]New audiences,social relationships and new audience demands are the most important characteristics of current video transmission in terms of audience.“Multi-screen communication,multi-screen interaction” will be the traditional TV(including the type of Internet TV under the development of traditional TV)in the future.During the year,regardless of changes in hardware configuration,software update,or UI design,the layout of copywriting has gradually shifted to adapt to the development of new media.TV production content will also continue to rely on multi-screen communication while maintaining the traditional form of broadcasting,that is,to ensure the quality of content while highlighting the "multi-screen communication" of interactivity and interactivity.This topic will be combined with micro-video works "Half-arms Mountain God " Analyzing the practice-Micro-video,like other micro-films and web video,is suitable for playing on a variety of screen types,but it is more suitable for playing on new media platforms and has "fragmented" propagation characteristics.In terms of video production and broadcast periods,the production requirements for microvideos are lower than those for big-screen movies and small-screen television broadcasts;and it is easier to broadcast and broadcast on new media.Convergence of forms of communication(such as advertising,media campaigns,broadcast feedback mechanisms,etc.).Network video and traditional TV video have common characteristics in broadcast and audience perspectives.They rely on a huge audience base from a technical point of view,and are promoted based on the differences in audience characteristics and viewing methods.This topic will be based on the perspective of audience communication.For the full media,the types,audiences and participants of Internet TV videos have been comprehensively and systematically reviewed.We hope to provide valuable reference for the relevant director of video.