| China Daily is the oldest and the only national English-language daily in China,and it is a banner for the Chinese newspaper news media so far.As an important window for China to understand the world and understand China,its content is authoritative and directorial,which is unmatched by Internet news media.China Daily has to face the impact of the external environment and the plight of the Internet media,and also face the problems of its own management.In this situation,China Daily only has to transform itself to survive and develop in a competitive media environment.The problems and situations it faces are in fact the dilemma facing almost all traditional newspaper news media.Therefore,the transformation of China Daily is very important.Its upgrading and transformation has higher academic value and practical guiding value to the traditional newspaper news media in China.Paper based on the combination of domestic and foreign experts and scholars of literature,works and management theory,through literature study,model analysis,the case method,combining the theory of government functions,social political theory and social responsibility theory together to explore the transformation of the China Daily.The China Daily,as a case to analysis the various reasons for the development gradually decline,discusses the China Daily to improve global editorial,to build a world-class modern the new media,is to transform.To use management research theory and matrix analysis method,combining the theory of political science,economics and other disciplines,set under the background of network era of "Internet+" the transformation feasibility of measures and to carry out the transformation practice,the transformation experience and enlightenment.The paper's conclusions,the traditional newspaper news media to survive in the fierce media competition and better development,will promote to carry out the transformation of "Internet + traditional newspaper news media" strategy. |
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