Study On The Expression Of Feminism In Chinese Female TV Programs

Influenced by thought of feminism, the research on women media has become moreand more attractive to people, as well, women TV programs, as one of the expressionforms of women media, has numerously come into people’s eyes. Women TV programsshould express women and show women’s various mien from the angle of womenindependence consciousness.Female TV part of the feminist expression analysis is divided into four parts.Introduction for thesis topics of significance of the first part of feminist theory inwomen’s TV column, the second part of the analysis of specific text in the part of femaleTV feminist expression, the third part of the analysis of the female part in the alienationand the reasons for, and finally to propose a solution for the alienation.First, the introduction for the study of feminist expression was discussed, and thesignificance of the part of female TV speech summed up the research status of female TVcolumn in the feminist perspective and aims of my thesis, the significance of the analysis.The first chapter analyzes the female TV part related to feminism, women’s media theorythat gender equality on the basis of the collapse of the male discourse center, freeingwomen from the private sphere, and critique the performance of the rigidity of the massmedia image of women solid theoretical foundation, which are provided for the analysisof the part of female TV. The second section describes the connotation and extension ofwomen’s consciousness, to subvert the male-centered discourse order, refused to acceptforced to give the role of women in patriarchal society expectations, concern about thewomen’s living condition and the spiritual world and the women themselves, the value ofimplementation. Third, analysis of the role of positive female TV part to the femaleperspective, and tap the women’s inner spiritual world and enhance the conservation offemale heart, concerned about the survival of women’s status and the diversification ofthe female value.The second chapter to "half the sky","the world woman" and "Beautiful Bride"third gear typical female TV part as a specific text, first of all from the content, form andaudience to explore the characteristics of the women in the program positioning. In terms of content, Three programs were concerned about: women living state; prominent era oftopics, concerned about the psychological state of the urban women and life experience;concerned about women’s fashion to create the external image of female beauty. From theformal point of view, are: feminist consciousness in the form of one-on-one interviews toguide the guests in the host listen;-to-many form of interviews to pass the values of theelite women; presided over the team, beauty experts, star guests and Quartet interactionof the audience to deliver a beautiful knowledge to promote consumption. Audiencetargeting, namely: Volkswagen female line, and all walks of female subjectivity areinvolved; elite female line, audience targeting; guide the spending power of youngwomen in the25-38year-old urban white-collar women, the main female external thebeautification of the image as well as to promote consumption as the main purpose.Secondly, from the main body of the performance of different image of women and thehost of guests to guide to reflect the female consciousness. Feminist consciousness of theguests on the basis of equal status, focusing on female independence and self-realization,as well as the diversification of social roles. In the boot of the host female consciousness,the moderator should guide the feminist consciousness of the guests to explore the spaceof women’s development; focus on sharing the emotional experience of the guests, theinner world.Chapter Ⅲ for the image of women in the women’s TV column expression ofalienation, the first summarizes the expression of the embodiment of alienation, somefemale TV Column of the identity of the female image on limited dependent male,structure of the social value of women exist, the performance of a single rigid women;by the impact of consumer culture, more and more women TV part of the female body asan object of consumption, and to the fetishism of the worship of male cultural identityand physical expectations; women as aesthetic objects, the women become "see" theobject, the main aesthetic consciousness construct is submerged. Secondly, analysis ofthe reasons for women to express their alienation in part. Patriarchal traditions and socialrelations is the profound social background of female television part of women to expressalienation. Male discourse center and the driver of the commercial interests in the massmedia discourse hegemony practical reasons for women to express alienation, thecognitive differences of the female audience is the collapse of the female part to express the alienation of the most solid gender cognitive basis.The fourth part of the article, the expression of alienation for female TV column,timely recommendations countermeasures. First of all to strengthen the construction offemale consciousness, awaken the consciousness of women; followed by the mass mediato correct the performance of women in the screening on the part content to the positiveperformance of the diversification of women’s development space, rather than the ratingsas the sole measure of program value an index. Again, female TV part to strengthen thecultural connotation, its hosted cultural pursuit to influence the audience.Women TV programs should undertake to show the diversity of women, protect thefemale independence consciousness, build the connection with males and promote theforming of women’s multiple roles and responsibilities in new times.