Based On The SCP Analysis Framework Of The Ski Industry In Zhejiang Province

Skiing in recent years more and more prosperous in recent years, the number of domestic ski rapid growth, skiing population is increasing year by year. Strictly speaking, the ski industry is part of sports tourism industry, it is sports tourism sub-sectors. Zhejiang Province is located in China’s eastern coastal economically developed, densely populated. In Zhejiang, the traditional concept of developing the ski industry does not have the foundation and conditions, but at Winter Olympic Games in Beijing as the representative of the successful bid of multiple positive background we find that the development of the ski industry in Zhejiang has a lot of great and historic opportunity market development.The main research method used in this paper are:literature, expert interviews, field survey and logical analysis. By collecting data related to the ski industry in Zhejiang Province, The study found that At present the research achievements of existing ski industry of China exist obvious regional partial discrimination, the ski tourism industry of northeast China and north China as the main research object. In order to make up the blank of research, this paper take the ski tourism industry in Zhejiang province that located in the southern China as the research object, and use the SCP analytical framework to research it. In the Zhejiang ski tourism industry institution arrangement aspect, this paper analyze the management system and industry regulation and control policy as well as industry regulation. In the Zhejiang ski tourism industry market structure aspect, this paper analyze the market concentration, product differentiation, barriers to entry. In the Zhejiang ski tourism industry market conduct aspect, this paper analyze the price behavior and the non-price behavior of ski enterprises. In the Zhejiang ski tourism industry market performance aspect, this paper analyze the resource allocation efficiency, industry growth, industry technology progress. On the basis of this paper puts forward relevant suggestions as make up the Zhejiang ski tourism industry institution arrangement, perfect Zhejiang ski tourism industry market structure, regularize Zhejiang ski tourism industry market conduct, improve Zhejiang ski tourism industry market performance.