Research On The Integrated Development Of Sports Industry And Tourism Industry In Shangzhi City,Heilongjiang Province

The integrated development of "sports + tourism" has become a remarkable feature under the economic system of the new era,which market demand and provide better tourism and service products for the people.In 2019,the State Council issued the policy guidance "opinions on promoting national fitness and sports consumption and promoting the flexibly adopt various forms to promote the organic integration of sports industry and tourism industry.Although the central government has this call,the foundation of the two major industries in many regions of China is still relatively weak,far from being able to achieve the degree of integration,and there is a lack of successful experience that can be used for reference,resulting in the continuous exploration of the theoretical system and practical system of the integrated development of sports industry and tourism.Therefore,the practical problems such as the route,mode and characteristic development faced in the process of the integrated development of sports industry and tourism industry are placed in front of local governments and enterprise operators at all levels.This paper study the integrated development of sports industry and tourism industry in Shangzhi City,Heilongjiang Province.In view of the current situation of the development of sports industry and tourism industry in Shangzhi,this paper studies the specific situation of the integrated development of sports industry and tourism industry in Shangzhi,analyzes the factors that can promote or hinder the integrated development of the two industries,and puts forward specific development countermeasures.The results show that the integrated development level of sports industry and tourism industry in Shangzhi has increased linearly,and the coordinated development trend of the two industries is gradually obvious year by year.Policy guidance and support,market demand and technological innovation are the driving factors in Shangzhi City;The restraining factors mainly include the incompleteness of two major industrial systems,the low level of operation and management and the lack of brand construction.Targeted strategies and measures can be taken to explore to promote the deep integration of the two industries between Shangzhi sports industry and tourism industry system and improve the synergy between industries;Promote the deep and high-quality by improving the operation and management level of Shangzhi’s sports industry and tourism industry and building a high-quality brand of Shangzhi’s sports industry and tourism industry.