| For the promotion of the Dragon Boat Race Sports Tourism Industry Development in Guizhou,the paper is mainly focused on questionnaires about its tourism value chain in which some people have partic ipated,includ ing professionals on the race dragon boat,the race dragon boat businessmen in Guizhou as well as association members,sponsors through adopting some methods as Descriptive Statistics,Oneway Analysis of Variance and Importance-Performance Analysis(IPA).The following could be showed according to the research: 1.The results tell that the hypotheses is partially substantiated;2.The dragon boat race sports tourism industry development in Guizhou is scattered and small scale;3.Importance levels and their dimension degrees are mostly identified with events rules and leastly identified with events procurement.4.Among satisfaction levels and their dimens ion degrees,the highest perception is events rules and the lowest perception are events commercial promotion and events service.5.The results of IPA indicates that there are 8 items including competitor teams resting area which are in the projects of enhancement and improvement.Thus 5 suggestions are in the following: 1.The establishment of the Dragon Boat Industry Development Center;2.More attention paid to the procurement;3.The improvement of game's commercial value;4.The provision of quality services;5.The perfection of the team rest area,direction operation on site and competition process. |
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