| Under the support of China's industrial environment and national policies,the mutual influence between the sports industry and the tourism industry is getting stronger,and the integration of the two are inevitable trends.The integration of China's sports industry and tourism industry is in its infancy,and the corresponding research on the integration of China's sports industry and tourism industry is also scarce.The research on the integration of China's sports industry and tourism industry enriches the theoretical level of the research to a certain extent,and has certain practical guiding significance for the integration of China's sports industry and tourism industry,which is conducive to the Chinese government to develop correct sports and tourism.The research on industrial policy of industrial integration and development will have a positive impact on the development of correct development strategies by Chinese companies and a positive impact on the development of China's economy.This paper takes the integration development of China's sports industry and tourism industry as the research object.Based on the theory of industrial integration,system theory,division of labor theory and innovation theory,this paper applies literature analysis,inductive deduction,mathematical statistics and empirical analysis to the integration and development of the tourism industry and sports industry.Firstly,on the basis of the theory of industrial integration,the paper analyzes the basis and subject and object of the integration and development of China's sports industry and tourism industry,and uses an external appearance-the emergence of sports tourism.It is proved that China's sports industry and tourism industry have already merged.Conclusion:(1)The strong correlation and complementarity between sports and tourism industry has laid the foundation for the integration of the two industries.Science and technology have provided technical support.Market demand is an important driving force.The convergence of future development directions and the support of national policies promoted the integration and development of China's sports industry and tourism industry.(2)The subject of China's sports and tourism industry integration is enterprises engaged in the production of integrated products or services.The object is a fusion product or service with dual attributes of sports and tourism.(3)At present,China's new sports tourism industry has emerged,and the development has been accelerating.More and more tourism organizations have increased their sports products.The sports industry is also increasingly diversified with the help of tourism resources.Those have received support from national policies.It shows that the integration and development of China's sports and tourism industry is an inevitable trend,and the situation of the integration and development of the two has already appeared.Secondly,under the different theoretical perspectives of system theory,division of labor theory and innovation theory,we take a further study on the internal mechanism of the connotation,essence,type,elements and integration mode of China's sports industry and tourism industry,and combine the case analysis of current sports industry and tourism industry in China.The current status of integration of various technologies,markets and other subsystems,as well as the degree of innovation in management innovation,technological innovation and market innovation.Conclusion:(1)The connotation of the integration of sports and tourism industry in ChinaFrom the perspective of system,the connotation of the integration of China's sports industry and tourism industry is that in the open system,technological progress and industrial control relaxation and other factors emerges,making the sports and tourism industry system The process of interaction and recombination with subsystems within the industry,the boundary of the original industrial system is blurred or a new industrial system is formed,that is,the emergence of the new sports tourism industry is the integration of sports and tourism industries.From the perspective of division of labor,the connotation of the integration of China's sports industry and tourism industry:under certain conditions,the process and result of the social division of labor between China's sports industry and tourism industry to the division of labor within the industry,namely,China's sports enterprises and tourism enterprises Through various strategic behaviors,higher interests are obtained.This kind of behavior enables the enterprises of the two major industries to cooperate,and the division of labor between the industries gradually disappears,and the division of labor and specialization within the two major industries are strengthened.From the perspective of innovation,the integration of China's sports industry and tourism industry is essentially an industrial innovation.(2)The extension of the integration of China's sports and tourism industryAt present,the integration degree of China's sports industry and tourism industry in the market system is higher than other subsystems.The demand for sports tourism and new products is increasing in the consumer demand market,but China's sports industry and tourism industry are in technology,products or services.The degree of integration of enterprises and institutional systems is relatively low.(3)The integration of China's sports and tourism industry is an expansion of integration(4)At present,the main integration mode of China's sports and tourism industry:the integration of sports,fitness and leisure industry and tourism and holiday industry to form a new type of sports and leisure tourism resort;the integration of sports competition performance industry and tourism industry to form a competition and competition Tourism;the integration of sports facilities and tourism industry to form new sports and leisure tourism products.(5)At present,the integration of China's sports and tourism industry is low in technological innovation,management innovation and market innovation intensity,but it is relatively high in government regulation and industry market monopoly.Finally,according to the previous research and summary of the current situation of China's sports and tourism industry integration development,in view of the problems existing in the development of China's sports industry tourism industry,from the government and enterprises to propose to promote the integration of China's sports industry and tourism industry:(1)The government should strengthen personnel training;promote regulatory reforms of relevant government departments,improve the policy system;introduce relevant industry standards as soon as possible,and strengthen infrastructure construction;at the same time,local governments should follow the pace of the central government and implement the higher-level policies.(2)Enterprises should actively develop towards grouping,strengthen corporate cooperation and division of labor,and focus on innovation in technology and business models. |
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