From The Perspective Of Internet Communication To Explore The Effectiveness Of The Ideological And Political Education

The21century is the era of network information, network in the contemporaryuniversity students’ learning and life is playing a more and more important role,It isnot only the university students to acquire knowledge and an important source ofinformation and the freedom of expression, and also their channels thought and mainplace of emotional communication. University students to study, life and ideas have aextensive and profound influence on the ideological and political education, make theaudience--college students, presents many new characteristics. They advocate equality,freedom, facing the spread of an unprecedented autonomy, choose the content, andimprove the new features of the audience with university education workers are farfrom well the corresponding debugging, deeming "propaganda education" the idea isstill strong, many people far from set up the consciousness of equal communicationwith students, let alone conscious use the network media the ideological and politicaleducation. The ideological and political education network means, to web site, BBS isgiven priority to, is still in the "form" phase, greater than the content and collegestudents’ practical life contact is insufficient, lack of credibility to the new emerging,blog, the bo, it is seldom use; The current ideological and political education contentalso has very big lack, most with a form now, hard to attract students’ eye.The current college ideological and political education network in the presentsituation of the effectiveness of the strong, forcing the college ideological andpolitical education network more and more attention and concern, many universitieshave established the ideological and political education, highlighted the dedicated website to strengthen the ideological and political education effectiveness researchnetwork the urgency and necessity. Ideological and political education of universitynetwork process, from the perspective of communication is specific informationdissemination process. In this paper the existing research results in reference on thebasis of knowledge and communication, creative with communication principle andmethod of Internet and ideological and political education examines, puts forward to anew era of college students according to the characteristics and preference, adjust thespread of communicators and enhance their ability of concept spread, the integrationof network communication platform with fresh, wealth, and the content of service and practical guide college students, improve the effectiveness of the ideological andpolitical education.