Study On Characteristics Of Commercial Illustration And Its Application In Relevant Industries

In the field of modern design, it can be said that illustration design is the most expressive, which has a close kinship with the art of painting. Illustration has been existing in every corner of our lives. Today, illustration is a single applied discipline,which is an inevitable trend of social development, in line with the trend of the public.Nowadays, commercial illustration prevalent in foreign markets are widespread in children’s books, comics, cartoons, books, toys, computer games and various fields such as fashion, advertising, design, broadcast media and the Internet. A variety of mainstream or non-mainstream elements are cited by businesses, and are quickly used in the commercial production and sales, to achieve the perfect combination of business and art.The rapid development of society requires things to have a strong ability to survive.Illustration can adapt to today’s society, mainly because of its flexibility and strong structure, which is in accordance with the variability of society. In today’s business world,major companies use commercial illustration to highlight its own characteristics, so as to attract the attention of customers and further impress people with its image. In order to maximize the sales, managers often apply commercial illustration to the process of merchandising, in an effort to help the company tap into new markets and enhance their own advantages in the economic market.Based on the basic theory of commercial illustration, this paper elaborates the relevant characteristics of commercial illustration, analyzes the design method and style of commercial illustration and discussed the development of commercial illustration.With these preconditions, it discuss the practical application of different types ofcommercial illustration in different fields such as advertising, packaging, music, and website.In this paper,it tries to study commercial illustration design from three aspects,theory, characteristics and application, and strives to focus on theory and science. This paper analyzes the characteristics and types of commercial illustration and then leads to its application. It emphasizes that the commercial illustration is a combination of personal style and business demands, which is the ultimate purpose of design. Efforts should be made in closely combining theory and practice and making the research design goal-oriented.