| In this paper,based on the background of business,compare the theory comparison between illustration and pure art.Discussed the guiding significance of graphic design and color vision theory to illustration.Exploring the popularity,communication and timeliness of illustration.Based on analysising modern illustration,compareing development status of modern commercial illustration between China and other countries,analyzes the influence of the development for the commercial illstration.Also analyzed market cases from the angle of the advertising media.On the theoretical research level,to the author’s commercial subway advertising case Breath,this paper pointed out that the application of modern illustration in the advertising media can get more effective dissemination.Culminating in the theoretical research and experimental results,in the end complete the design project. |
