Application Design Of Integration Of Modern Illustration Language And Business

With the development of today's society,in the field of market economy,business development mode is diverse and increasingly fierce.How to give full play to the unique advantages of brands and commodities,thus showing their own unique characteristics,will become the focus of our thinking.In order to better and more intuitive display of brand culture and product concept,improve the business value and brand awareness of enterprises,and promote the development of brand image design towards personalization,diversification and quality.This paper takes Shishile Ham brand as an example,applies illustration design to brand visual image,integrates modern illustration design with business,explores innovative painting style,renews enterprise brand image,and realizes social value by design.Firstly,this study analyses the theory of the integration of modern illustration language and commerce,interprets the language and form of modern illustration,and analyses the relationship between illustration and commercial products from three aspects: the aesthetic shaping of illustration,the brand promotion of illustration to commercial products,and the sales promotion of illustration to commercial products.Select relevant excellent cases.Secondly,the status quo of vegetarian ham and bean products brand and consumer aesthetic needs were investigated,the existing problems of brand status were analyzed,and the design task was formed by combining consumer psychology and consumers' preference for illustration design in vegetarian ham and bean products brand image.Thirdly,it constructs the design from illustration elements,color application and brand integration,and summarizes the design principles of the integration of modern illustration language and commerce.From illustration,color,logo,packaging and brand promotion,etc.,design,and eventually form a complete set of illustration and commercial integration of application design.This paper aims to explore the integration of innovative painting style and traditional commercial brand with strong regional characteristics through illustration design of "Shishile" Su Ham brand,fully display brand characteristics and brand culture,and improve the brand image of enterprises.At the same time,I hope that the results of this study can enrich the role of modern illustration in business,and provide a reference for commercial illustration design.The paper has 43 pictures,8 tables,and 76 references.